Before I begin writing this article, I'd like to say that most artists and musicians are sometimes intimidated with the word BRAND. A lot, or even most, have no idea what it means or what it is, and most importantly how crucial it can be to setting themself apart from all of the thousands of other acts out there; and being the band that ultimately achieves success.
First, let me point out that building your digital brand is not as complicated as you might think. As a matter of fact, it's probably one of the easiest and least expensive forms of marketing your music, and your band. As I indicated, I am going to lay this out - step-by-step so that it is very easy to follow and implement. So, let's get into it a little:
It's probably the simplest form of your branding. Each act should have a logo that somehow represents who you are. It should be simple and easy to understand. But you must have it. Take your time - keep making lots of different ideas and examples until you decide on the final version. Collaborate with team members, fans and friends to come up with ideas. Six heads are better than one they say.
Remember, you want your digital product to tell the story of who you are. Focus on details that define your image and similarity, consistent look on stage, and consistent visibility of your websites and social media. Once you devise your branded image, use it anywhere, everywhere. When fans go from site to site or see your results, your brand needs to match. Wherever people want you, they should know for sure that you are the one by just looking at your logo, brand and image. It must memorable!
FOLLOWERS & FANBASE GROWTH
Personalize your fan engagement experiences. Build trust and support for your prople. Engage with them in activities as often as possible. You can also use brand-infused giveaways as another means to increase your followers.
Use Instagram, Twitter and Facebook to regularly promote your product and get as many fans as possible. Of course, always shoot a professional videos. The video will strengthen your brand and show your fans who you are and they will connect with you.
OVERSHADOW YOUR COMPETITION:
Dominate your specific music market by excelling in all aspects of your traditional and digital marketing efforts. Examples of this are your official website, social networking sites, new CD releases and, most importantly, merchandise. Your merch needs to be clear and must express your image and brand in your designs. In addition to logo, product designs also need to reflect the nature of your team and its entire history. The designs must be original and modern. If the designs are great, people will buy them, even if they have nothing to do with your team. Therefore, more confidence in your brand.
MUSIC MEDIA PUBLIC RELATIONS:
Expand your brand with radio and music media reviews, interviews and blogs. Receiving news from any medium will attract attention, increase brand awareness and you will become even stronger. An experienced music journalist does this very well. It takes a lot of time, information and the gathering of important contacts and means. It is very difficult for the intermediate artist to be taken seriously by the media. A professional music publicist who trusts the media may cost a few dollars, but the rest of the money is well worth it.
Remember to not be too intense. And most importantly, don’t get frustrated. Take your time, do things right, and keep it simple. Remember to work with all brand members, fans, friends and followers to create your logo, story, image and designs. Six heads are better than one like I said earlier. Take a look at some of the most popular artists you admire, the likes of Davido, Wizkid, Burna Boy and others see how they approach the brand You can consider emulating some of their ideas.
Branding is a serious business. It’s not something we ignore. It is the visual representation of you as an artist. Have fun and do it!